The popularity of the Korean Netflix show Squid Game is soaring by the day. Apart from social media and brands, even government agencies have started using the show to convey meaningful messages, the latest one being the Indian Railways.
Sharing a quirky creative using the Korean drama’s iconic giant doll, the department warned all to follow Covid-19 protocol seriously. The doll, which has a macabre role in the dystopian drama, wears a mask. It also showed the masked guards from the show, standing at a distance of 2 gaz (yards).
They also added three rules to “win a game against Covid-19”. While featuring the show’s guest star Gong Yoo, known for playing ddakji, with a red envelope that reads ‘I am vaccinated’, it also showed common people queuing up, urging them to wear masks in public.
But what really got many laughs online was how the government agency swapped the show’s signature Dalgona candy in the lead actor’s Lee Jung-Jae’s hand with a sanitiser bottle.
Earlier, Mumbai Police too had joined the Squid Game meme trend to remind people about traffic rules. In a witty take, referring to the show’s game — red light, green light — the cops gave a simple hack on how one can save themselves from getting eliminated.
